TY  - BOOK
AU  - Pont,Simon
TI  - Digital state: how the internet is changing everything 
SN  - 9780749468859 (pbk.)
AV  - HC 79 D574 2013
U1  - 303.48/33 
PY  - 2013///
CY  - London
PB  - Kogan Page
KW  - Information technology
KW  - Economic aspects
KW  - Social aspects
KW  - Electronic commerce
KW  - Internet marketing
KW  - Internet
KW  - Tecnologías de la información
KW  - Aspectos económicos
KW  - Aspectos sociales
KW  - Comercio electrónico
KW  - Marketing en Internet
N1  - Chapter - 00: Introduction - Simon Pont;Chapter - 01: Digital currents and invisible futures - Faris Yakob;Chapter - 02: Utopia, dystopia. Discuss - Simon Pont;Chapter - 03: How the Digital State can cure modern marketing - Judd Labarthe;Chapter - 04: Thunk - Bettina Sherick;Chapter - 05: Teenage kicks - Austen Kay;Chapter - 06: Stories into action - Christian Johnsen;Chapter - 07: Everything changes, except me - Hans Andersson;Chapter - 08: My Digital State - Christopher Lockwood;Chapter - 09: 'I've been expecting you' - Tamara Quinn;Chapter - 10: Digital dares us to dream - Simon Pont;Chapter - 11: A Newer Normal and Deeper Blue - Nicholas Pont;Chapter - 12: Resistance is pointless - Vicki Connerty;Chapter - 13: Digital through a human lens - Malcolm Hunter;Chapter - 14: Escape the walled garden to the paradise beyond - Greg Grimmer;Chapter - 15: Such people in it - Simon Pont;Chapter - 16: How 'internets' invented us - Stefan Terry
N2  - 12 leading innovators from the worlds of branding, advertising and marketing engage with the Digital State, and give their unique views on what the future holds for consumers
ER  -