TY  - BOOK
AU  - Eder,Mari K.
TI  - Leading the narrative: : the case for strategic communication 
SN  - 9781612510477
AV  - P 96  E22l 2011
U1  - 302.2355.3/420973355.3420973 
PY  - 2011///
CY  - Annapolis, Md.
PB  - Naval Institute Press
KW  - Relaciones públicas
KW  - Política de comunicación
KW  - Electronic books
N1  - Description based upon print version of record; Includes bibliographical references and index; Military media relations -- Crisis communication and conflict storytelling -- Strategic communication and the battle of ideas -- Toward strategic communication -- The missing element: strategic communication -- The golden thread: building champions and connections -- The toxic information environment -- The cowboy and the soldier: military communication ethics -- The cable, the dish, and the blog: media communication ethics -- Challenge to change: developing leaders for the twenty-first century
N2  - The Strategy of Communication is a primer on the art and science of strategic communication.  This book covers the foundation of communications strategies as well as solid tactics, techniques, and procedures for media relations, campaign planning, crisis communication and strategic communications planning. It is both a philosophy of communication and a solid practical reference manual. Like no other book on public relations, public diplomacy, or media operations and community outreach, it offers a compelling look at how all communication processes can be made to function more effic
ER  -