TY  - BOOK
AU  - Kowalski,Theodore J.
TI  - Public relations in schools
SN  - 9780137072453 (alk. paper)
AV  - LB 2847 P976 2011
U1  - 659.2 22
PY  - 2011///
CY  - Boston
PB  - Prentice Hall
KW  - Schools
KW  - Public relations
KW  - Case studies
KW  - School management and organization
KW  - Community and school
N1  - Includes bibliographical references and index
N2  - "By emphasizing the importance of two-way communication, this book offers a broad yet unique perspective on the importance of successful public relations programs in schools by integrating theory and knowledge. A public relations program is about building and maintaining relationships through an open exchange of information, and this book teaches administrators, regardless of their assignment, how communication and relationships directly affect organizational behavior, and ultimately, school success."--Page 4 of cover
ER  -