Rodman, George R.,  1948- <br/><br/>
Mass media in a changing world :  history, industry, controversy / 
George R Rodman 
 - New York :   McGraw-Hill Education,   2010 
 - 512 p.:    ill.;   27 cm  
<br/><br/>Tells the story of where the media came from, why they do what they do, and why those actions cause controversies. This title features coverage of the significance of mobile media in mass communication including sections on the convergence of economics of the online and mobile industries and the history of mobile media. 
<br/><br/> 	Pt. 1. Overview. 1. Introduction --<br/>pt. 2. The print industries. 2. Books. 3. Newspapers. 4. Magazines --<br/>pt. 3. The electronic industries. 5. Movies. 6. Recordings. 7. Radio. 8. Television. 9. The internet --<br/>pt. 4. Information and persuasion industries. 10. News. 11. Public relations and politics. 12. Advertising --<br/>pt. 5. Media issues. 13. Media impact. 14. Media law. 15. Media ethics. 
<br/><br/><label>ISBN: </label>9780070172739 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Medios de comunicación de masas <br/>Cambio social
<br/><br/><label>LC Class. No.: </label>P 90   / R693m 2010 
<br/><br/><label>Dewey Class. No.: </label>302.23