TY  - GEN
AU  - Rodman,George R.
TI  - Mass media in a changing world: history, industry, controversy 
SN  - 9780070172739
AV  - P 90  R693m 2010
U1  - 302.23 
PY  - 2010///
CY  - New York : 
PB  - McGraw-Hill Education, 
KW  - Medios de comunicación de masas
KW  - Cambio social
N1  - Tells the story of where the media came from, why they do what they do, and why those actions cause controversies. This title features coverage of the significance of mobile media in mass communication including sections on the convergence of economics of the online and mobile industries and the history of mobile media
N2  - 	Pt. 1. Overview. 1. Introduction --
pt. 2. The print industries. 2. Books. 3. Newspapers. 4. Magazines --
pt. 3. The electronic industries. 5. Movies. 6. Recordings. 7. Radio. 8. Television. 9. The internet --
pt. 4. Information and persuasion industries. 10. News. 11. Public relations and politics. 12. Advertising --
pt. 5. Media issues. 13. Media impact. 14. Media law. 15. Media ethics
ER  -