04725cam a2200517 i 4500 115531 115531 21326467 BJBSDDR 20241031062528.0 a|||||r|||| 00| 0 ta 191209s2019 nyu b 001 0 eng d 2018275095 9780062896322 (hardcover) 0062896326 (hardcover) (OCoLC)on1099925730 BYP eng BYP rda OCLCO HBS OCLCF YDXIT UAB BUR WAU OCLCA DLC eng lccopycat HD 45 C987b 2019 658.5/14 Cusumano, Michael A., 1954- The business of platforms : strategy in the age of digital competition, innovation, and power / Michael A. Cusumano, Annabelle Gawer, David B. Yoffie. First edition. New York, NY : Harper Business, an imprint of HarperCollinsPublishers, [2019] xi, 304 pages ; 24 cm text txt rdacontent still image sti rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references (pages 247-281) and index. Platform thinking: introduction -- Winner take all or most: more than network effects -- Strategy and business models: innovation, transaction, or hybrid -- Common mistakes: mispricing, mistrust, mistiming and hubris -- Old dogs and new tricks: build, buy, or belong to a platform -- Double-edged swords: harness platform power, but don't abuse it -- Looking forward: platforms and the future. The Business of Platforms is an invaluable, in-depth look at platform strategy and digital innovation. Cusumano, Gawer, and Yoffie address how a small number of companies have come to exert extraordinary influence over every dimension of our personal, professional, and political lives. They explain how these new entities differ from the powerful corporations of the past. They also question whether there are limits to the market dominance and expansion of these digital juggernauts. Finally, they discuss the role governments should play in rethinking data privacy laws, antitrust, and other regulations that could reign in abuses from these powerful businesses. "A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies. Managers and entrepreneurs in the digital era must learn to live in two worlds--the conventional economy and the platform economy. Platforms that operate for business purposes usually exist at the level of an industry or ecosystem, bringing together individuals and organizations so they can innovate and interact in ways not otherwise possible. Platforms create economic value far beyond what we see in conventional companies. [This book] is an invaluable, in-depth look at platform strategy and digital innovation. Cusumano, Gawer, and Yoffie address how a small number of companies have come to exert extraordinary influence over every dimension of our personal, professional, and political lives. They explain how these new entities differ from the powerful corporations of the past. They also question whether there are limits to the market dominance and expansion of these digital juggernauts. Finally, they discuss the role governments should play in rethinking data privacy laws, antitrust, and other regulations that could reign in abuses from these powerful businesses. Their goal is to help managers and entrepreneurs build platform businesses that can stand the test of time and win their share of battles with both digital and conventional competitors. As experts who have studied and worked with these firms for some thirty years, this book is the most authoritative and timely investigation yet of the powerful economic and technological forces that make platform businesses, from Amazon and Apple to Microsoft, Facebook, and Google--all dominant players in shaping the global economy, the future of work, and the political world we now face."--Dust jacket. Technological innovations Management. Innovaciones tecnológicas Administración 7980 Strategic planning. Política mundial Siglo XXI 538 Competition. Management. Administración 167 Gawer, Annabelle 19156 Yoffie, David B., 19157 1954- 7 cbc copycat 2 ncip 20 y-gencatlg lcc BK 0 0 lcc 0 0 CS BJB BJB CS 2021-11-17 0 HD 45 C987b 2019 00000155761 2021-11-17 00:00:00 1 2021-11-17 BK