Jay, Ros <br/><br/>
Successful marketing plans in a week / 
Ros Jay and John Sealey 
 - London :  Hodder Education,   2012 
 - 121 p. :  ill. ;  20 cm 
 - Teach yourself books  .
<br/><br/> Previous edition: London: Hodder & Stoughton, 1999. 
<br/><br/>Introduction --<br/>Sunday: What is a marketing plan? --<br/>Monday: Asking questions --<br/>Tuesday: Researching the answers --<br/>Wednesday: Finding your objectives --<br/>Thursday: Converting your objectives into action plans --<br/>Friday: Putting the plan together --<br/>Saturday: Using your marketing plan --<br/>Surviving in tough times. 
<br/><br/> Learn in a week what the experts learn in a lifetime. The ability to create a successful marketing plan is crucial to anyone who wants to advance their career. Written by Ros Jay, a leading expert on marketing as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to create a successful marketing plan 
<br/><br/><label>ISBN: </label>9781444159400 1444159402 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Promoción de ventas <br/>Mercadeo<br/>Relaciones con los clientes<br/>Ganancias
<br/><br/><label>LC Class. No.: </label>HF 5415.13  / J42s 2012