TY  - BOOK
AU  - Young,Antony
TI  - Brand media strategy: integrated communications planning in the digital era 
SN  - 9780230104747 (hardback)
AV  - HF 5415.1255 Y68b 2010
U1  - 658.8/27 
PY  - 2010///
CY  - New York
PB  - Palgrave Macmillan
KW  - Branding (Marketing)
KW  - Branding (Mercadeo)
KW  - Mercadeo de productos de marca
KW  - Internet marketing
KW  - Marketing en Internet
KW  - Social media
KW  - Redes sociales
N1  - Includes bibliographical references and index; 	Brand Media Strategy Explained The New Rules of Engagement Outcomes, Not Outputs Why Coke and Pepsi Can't Have the Same Media Strategy Why Consumer Funnels are Back in Style Dashboards and Ten Other Ways of Measuring Marketing Effectiveness I Want My Subservient Chicken 1+1=3. Creating Wider Consumer Conversations in Media Bringing Everything under One Roof Execution is the X-Factor Brand Case Studies - Evaluating the Best of the Best Getting it Done - The Right Steps to Succeed
N2  - A New Guide To Incorporating Today's Powerful Media Tools Into A Comprehensive Brand Strategy from YouTube to Facebook to the iPad, today's media landscape offers more tools and platforms for the savvy marketer than ever before. And with this rapidly evolving technology come powerful ways to track what's working and what's not and to ensure that you get the maximum impact for your brand
ER  -