TY  - BOOK
TI  - HBR's 10 must reads: the essentials
SN  - 9781422133446 (pbk. : alk. paper)
AV  - HD 31 H431 2011
U1  - 658 
PY  - 2011///
CY  - Boston, Mass.
PB  - Harvard Business Review Press
KW  - Management
KW  - Administración
N1  - Includes bibliographical references and index; Meeting the Challenge of Disruptive Change
1	(22)
Clayton M. Christensen
Michael Overdorf
Competing on Analytics
23	(20)
Thomas H. Davenport
Managing Oneself
43	(20)
Peter F. Drucker
What Makes a Leader?
63	(22)
Daniel Goleman
Putting the Balanced Scorecard to Work
85	(28)
Robert S. Kaplan
David P. Norton
Innovation: The Classic Traps
113	(24)
Rosabeth Moss Kanter
Leading Change: Why Transformation Efforts Fail
137	(16)
John P. Kotter
Marketing Myopia
153	(28)
Theodore Levitt
What Is Strategy?
181	(38)
Michael E. Porter
The Core Competence of the Corporation
219	(28)
C.K. Prahalad
Gary Hamel
About the Contributors		247	(2)
Index		249	
N2  - Change is the one constant in business, and we must adapt or face obsolescence. Yet certain challenges never go away. That's what makes this book a "must read." These are 10 seminal articles by management's most influential experts, on topics of perennial concern to ambitious managers and leaders hungry for inspiration--and ready to run with big ideas to accelerate their own and their companies' success." "HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, to accelerate both their own growth and that of their companies, should look no further." "HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Each title includes timeless advice that will be relevant regardless of an ever-changing business environment
ER  -