Baron, Gerald R.  <br/><br/>
Now is too late :  survival in an era of instant news / 
Gerald R. Baron. 
 - Upper Saddle River, NJ :  FT Prentice Hall,  c2003. 
 - xxiv, 332 pages ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Discovering the new world of instant news<br/>Toward a postmedia world<br/>The new audience<br/>How news is changing<br/>When opponents grab the microphone<br/>How the rules have changed<br/>Communication strategies for the instant news world<br/>Preparing the organization and team<br/>The role of technology<br/>Crisis preparation : what to do before it happens<br/>Crisis management : what to do while it is happening<br/>Reputation recovery : what to do after it happens<br/>A glimpse into the future 
<br/><br/> It is a world of instant access, instant news, and--for-some--instant failure, if they don't understand the rules of this new post-media world. Gerald Baron shows you how to protect your business and yourself, in this brave new world, and how to use the media and non-media as a tool for your own survival too. 
<br/><br/><label>ISBN: </label>0130461393 9780130461391 
<br/><br/><label>LCCN: </label>2002027858 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Journalism, Commercial.<br/>Periodismo <br/>Periodismo comercial
<br/><br/><label>LC Class. No.: </label>PN 4784  / B265n 2003 
<br/><br/><label>Dewey Class. No.: </label>070.4/4965