TY  - BOOK
AU  - Rogers,Jaqueline McLeod
AU  - Taylor,Catherine G.
AU  - Kaufman,Michael T.
TI  - Finding McLuhan: the mind, the man, the message 
SN  - 9780889773745 (bound)
AV  - P 92.5 F494 2015
U1  - 302.23092 
PY  - 2015///
CY  - Regina, Saskatchewan
PB  - University of Regina Press
KW  - McLuhan, Marshall,
KW  - McLuhan, Marshall, 
KW  - Mass media criticism
KW  - Mass media and culture
KW  - Medios de comunicación de masas y cultura
KW  - Medios de comunicación de masas
KW  - Teorías
KW  - Criticism, interpretation, etc
KW  - fast
N1  - Incluye referencias bibliográficas e índice; Acknowledgements
Introduction: Marshall Mcluhan : transformations/adaptations / Jaqueline McLeod Rogers and Tracy Whalen
Section 1: Work/word/play. Teaching McLuhan / Doug Brent ; Marshall McLuhan in an age of labels : the descriptive value of antimodernism / Elizabeth Birmingham and Kevin Brooks ; Exceeding our grasp : McLuhan's all-metaphorical outlook / Yoni Van Den Ede
Section 2: Image/figure/ground. Space on the edge : Marshall McLuhan's Marginalia and annotations of Sigfried Giedion and Ernst Gombrich / James F. Scott ; Selling via the "five sense sensorium" : Bertram Brooker, Marshall McLuhan, and the sensory media culture of Toronto 1921-55 / Adam Lauder ; Buffalo tracks and canoe codes : Marshall McLuhan and aboriginal media's dissident genealogy in Canada / Kathleen Buddle
Section 3: Space/place/tools. McLuhan and the city / Jaqueline McLeod Rogers ; The library as place : new media and new designs for creating community / Karen Brown and Mary Pat Fallon ; The message in medical imaging media : an analysis of GE healthcare's viscan / Catherine Jenkins
Section 4: Politics/sex/religion. McLuhan's politics / Allen Mills ; McLuhan's playboy
Playboy's McLuhan / David Linton ; Recovering religion for the history and theory of rhetoric : lessons from Marshall McLuhan / Daivd Charles Gore and David Beard
Section 5: Legacy/memory/imagination. Conducting the interviews : legacy/memory/imagination / Jaqueline McLeod Rogers ; Michael McLuhan : protecting the legacy ; Eric McLuhan : living the legacy ; Douglas Coupland: writing McLuhan
Contributors
Index
N2  - He was right. In 1965, Tom Wolfe famously asked of Marshall McLuhan: "Suppose he is the oracle of the modern times - what if he is right?" Fifty years later, McLuhan's biographer, his sons, and sixteen scholars explore the many ways in which McLuhan's predictions have come true. ; from back cover
ER  -