TY  - BOOK
AU  - Sheen,Raymond
AU  - Gallo,Amy
TI  - HBR guide to building your business case
T2  - HBR guides
SN  - 9781633690028 (paperback)
AV  - HD 30.28 S541h 2015
U1  - 658.4/012 
PY  - 2015///
CY  - Boston, Massachusetts
PB  - Harvard Business Review Press
KW  - Business planning
KW  - Strategic planning
KW  - New business enterprises
KW  - Planning
KW  - Planificación empresarial
KW  - Planificación estratégica
KW  - Empresas comerciales nuevas
KW  - Planificación
N1  - Introduction : success is enabling a wise decision
Prepare. Know the basics of making a case ; Learn how your company evaluates cases
Get to know your audience. Figure out who's calling the shots ; Understand your audience's objectives
Build the case. Clarify the need ; Build a cross-functional team ; Consider alternatives ; Think through the 'how' at a high level
Crunch the numbers. Estimate costs and benefits ; Calculate ROI ; Account for risks
Present your case and move forward. Prepare your document ; Shop you case around ; Are you ready to present? ; Make your pitch ; Get to a decision ; What next?
Appendix A : avoid common mistakes
Appendix B : How to give a killer presentation / by Chris Anderson, Ted Curator
N2  - "You've got a great idea that will increase revenue or productivity-but how do you get approval to make it happen? By building a business case that clearly shows its value. Maybe you struggle to win support for projects because you're not sure what kind of data your stakeholders will trust, or naysayers always seem to shoot your ideas down at the last minute. Or perhaps you're intimidated by analysis and number crunching, so you just take a stab at estimating costs and benefits, with little confidence in your accuracy. To get any idea off the ground at your company you'll have to make a strong case for it. This guide gives you the tools to do that"--; "You've got a great idea that will increase revenue or productivity--but how do you get approval to make it happen? By building a business case that clearly shows its value. Maybe you struggle to win support for projects because you're not sure what kind of data your stakeholders will trust, or naysayers always seem to shoot your ideas down at the last minute. Or perhaps you're intimidated by analysis and number crunching, so you just take a stab at estimating costs and benefits, with little confidence in your accuracy. To get any idea off the ground at your company you'll have to make a strong case for it. This guide gives you the tools to do that"--
ER  -