Weightless wealth : finding your real value in a future of intangible assets /
Finding your real value in a future of intangible assets / Daniel Andriessen, René Tissen.
Daniel Andriessen, René Tissen.
- London ; New York : Financial Times Prentice Hall, 2000.
- x, 197 pages : ill. ; 24 cm.
"First published in Great Britain in 2000."--T.p. verso
Includes bibliographical references and indexes.
Foreword --The hidden magic -- Get to grips -- Examine your core -- Assess your strengths.
"Weightless Wealth introduces a practical methodology that unlocks the hidden value of intangible assets and helps direct your business to release its full potential. For the first time, there is a way to bridge the gap between your company's core competencies - its hidden value - and its future potential." "This book will help your business to: identify its most important intangible assets and reveal their power; measure its value and use this for strategic decision making; and reveal the real potential of its intangible assets and benchmark them with other players in the market."--Jacket
0273649221
Intangible property. Bienes intangibles --Aspectos económicos Intellectual capital. Capital Intelectual Knowledge management. Capital humano. Intangible property--Accounting. Corporations--Valuation. Corporaciones--Valoraciones