Anderson, Carol H. <br/><br/>
Strategic marketing management / 
Carol H. Anderson, Julian W. Vincze. 
 - Second edition 
 - Boston :  Houghton Mifflin,  2004. 
 - xxxiii, 863 pages :  illustrations ;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Highlights several retail businesses and explains why they are successful. 
<br/><br/><label>ISBN: </label>0618338071 9780618338078  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Administración de mercadeo<br/>Mercadeo<br/>Strategic planning.<br/>Planificación estratégica 
<br/><br/><label>LC Class. No.: </label>HF 5415.13  / A545s 2004 
<br/><br/><label>Dewey Class. No.: </label>658.8/02