TY - GEN AU - Weiss,Alan TI - Million dollar consulting: the professional's guide to growing a practice SN - 9780071622103 AV - HD 69 W429m 2009 PY - 2009/// CY - New York PB - McGraw-Hill KW - Consultores de mercadeo KW - Consultores KW - Marketing KW - Estados Unidos N1 - Previous edition: New York : McGraw-Hill, c2003 ; What is a consultant? -- Propulsion and volition : rudderless ships are only good at drifting -- Breakaway speed : achieving escape velocity -- Breaking paradigms : why the ski instructor should always be in front of you -- Racing through the turns : don't skid, but don't stop -- If you don't blow your own horn, there is no music : squidlike marketing -- Expanding resources : growth for profit's, not growth's sake -- Making money when they have "none" : how to make money where most people can't -- Stop thinking that time is money : if you're charging a per diem, you're still just practicing -- Mid-book interlude for Boomers, second careers, retirees, and mature newcomers : how to turbocharge your start -- Bulletproof proposals : don't trip as you've [sic] about to cross the finish line -- Omnipresence : absence doesn't make the heart grow fonder; it makes people forget -- How to make big money in bad times : knowing when to hold 'em and when fold 'em -- Technology is a tool, not a fool : how to use technology and still have a life -- The million dollar partners : borrow $1,000 and they own you, but borrow $ 1 million and -- Graceful growth : growth doesn't always equal expansion -- The market gravity relationships : when prospects call you seeking to become clients and clients never want you to leave -- Accelerating repeat and referral business : thinking of the fourth sale first -- Beyond success : money is only a means to an end N2 - "This classic guide covers the ins and outs for competing and winning in this ultracompetitive field. You'll find step-by-step advice on how to raise capital, attract clients, create a marketing plan, and grow your business into a $1 million-a-year firm"- ER -