Small giants : companies that choose to be great instead of big /
Bo Burlingham.
- xxxii, 232 pages; 21 cm
"Updated with a new afterword by the author"--Cover Includes index.
Free to choose Who's in charge here? The Mona Lisa principle Ties that bind A culture of intimacy Galt's gulch Pass it on The art of business
Most books about successful businesses focus on public companies, where the definition for success is steady growth in revenue and profits. Yet there are many excellent, privately held companies marching to the beat of a different drum; they have stricken revenue and profit growth from the top of their mission statements. Instead, they define themselves by their passion for their products and their commitment to their employees, customers, and community--embracing a clarity and loyalty to purpose that's an anomaly in today's environment. This book is about the unconventional people who run these purpose-driven companies, consistently profitable yet consciously resisting convention by staying small and great instead of becoming large and mediocre.--
9781591841494 (paperback) 1591841496 (paperback)
Small business--Management.--United States Private companies--Management.--United States Close corporations--Management.--United States Success in business--United States. Pequeña empresa--Estados Unidos. Empresas privadas--Estados Unidos Corporaciones cerradas --Estados Unidos Éxito en los negocios