TY - BOOK AU - Burlingham,Bo TI - Small giants: companies that choose to be great instead of big SN - 9781591841494 (paperback) AV - HD 62.7 B961s 2007 U1 - 658.4/09 PY - 2007/// CY - New York, New York PB - Portfolio/Penguin KW - Small business KW - United States KW - Management KW - Private companies KW - Close corporations KW - Success in business KW - Pequeña empresa KW - Estados Unidos KW - Empresas privadas KW - Corporaciones cerradas KW - Éxito en los negocios N1 - "Updated with a new afterword by the author"--Cover; Includes index; Free to choose Who's in charge here? The Mona Lisa principle Ties that bind A culture of intimacy Galt's gulch Pass it on The art of business N2 - Most books about successful businesses focus on public companies, where the definition for success is steady growth in revenue and profits. Yet there are many excellent, privately held companies marching to the beat of a different drum; they have stricken revenue and profit growth from the top of their mission statements. Instead, they define themselves by their passion for their products and their commitment to their employees, customers, and community--embracing a clarity and loyalty to purpose that's an anomaly in today's environment. This book is about the unconventional people who run these purpose-driven companies, consistently profitable yet consciously resisting convention by staying small and great instead of becoming large and mediocre.-- ER -