Miller, Donald,  1971- <br/><br/>
Building a storybrand :  clarify your message so customers will listen / 
 Building a story brand 
Donald Miller. 
 - x, 228 pages :  illustrations ;  22 cm. 
<br/><br/>Includes bibliographical references (pages 225-228). 
<br/><br/>The key to being seen, heard, and understood<br/>The secret weapon that will grow your business<br/>The simple SB7 framework<br/>A character<br/>Has a problem<br/>And meets a guide<br/>Who gives them a plan<br/>And calls them to action<br/>That helps them avoid failure<br/>And ends in a success<br/>People want your brand to participate in their transformation<br/>Building a better website<br/>Using StoryBrand to transform company culture 
<br/><br/> Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media. 
<br/><br/><label>ISBN: </label>9780718033323 (hardcover) 0718033329 (hardcover) 
<br/><br/><label>LCCN: </label>2017937432 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Advertising--Brand name products.<br/>Product management.<br/>Marketing.<br/>Selling.<br/>Customer relations.<br/>Branding (Mercadeo) <br/>Imagen de marca (Mercadotecnia)<br/>Ventas<br/>Mercadeo de productos de marca<br/>Gestión de productos<br/>Mercadeo<br/>Relaciones con los clientes
<br/><br/><label>LC Class. No.: </label>HF 5415.1255  / M647b 2017 
<br/><br/><label>Dewey Class. No.: </label>658.8/02