TY  - BOOK
AU  - Miller,Donald
TI  - Building a storybrand: clarify your message so customers will listen 
SN  - 9780718033323 (hardcover)
AV  - HF 5415.1255 M647b 2017
U1  - 658.8/02 
PY  - 2017///
CY  - [New York]
PB  - HarperCollins Leadership, an imprint of HarperCollins
KW  - Branding (Marketing)
KW  - Advertising
KW  - Brand name products
KW  - Product management
KW  - Marketing
KW  - Selling
KW  - Customer relations
KW  - Branding (Mercadeo)
KW  - Imagen de marca (Mercadotecnia)
KW  - Ventas
KW  - Mercadeo de productos de marca
KW  - Gestión de productos
KW  - Mercadeo
KW  - Relaciones con los clientes
N1  - Includes bibliographical references (pages 225-228); The key to being seen, heard, and understood
The secret weapon that will grow your business
The simple SB7 framework
A character
Has a problem
And meets a guide
Who gives them a plan
And calls them to action
That helps them avoid failure
And ends in a success
People want your brand to participate in their transformation
Building a better website
Using StoryBrand to transform company culture
N2  - Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media
ER  -