TY  - GEN
AU  - Branson,Richard Charles Nicholas
TI  - Like a Virgin : : secrets they won't teach you at business school 
SN  - 9781591845683
AV  - HC 252.5 B821l 2012
PY  - 2012///
CY  - New York : 
PB  - Portfolio/Penguin, 
KW  - Emprendimiento
KW  - Empresarios
KW  - Gran Bretaña
N1  - Five secrets to starting a business -- 
People power -- 
Nice guys can finish first -- 
The weakest link -- 
Business philosophy -- 
Screw you, Goliath! -- 
The importance of not being earnest -- 
The perfect pitch -- 
The opportunity of risk -- 
Private space -- 
They say -- 
A perfect 10 --
If you never make mistakes -- 
The customer's always right -- 
Brand awareness -- 
Steve Jobs -- 
First impressions are huge -- 
To win the war on drugs -- 
Science : the last frontier -- 
Chocks away -- 
Like a fine wine --
What's in a name? -- 
So, you want to be CEO? -- 
The Chinese plate trick -- 
How to bake an entrepreneur -- 
Change is in the air -- 
Don't like the second opinion? -- 
Breaking up -- 
If I could do it all over again -- 
More walking and talking --
Accidents happen -- 
Reach for the skies -- 
Sustainable energy -- 
New ventures -- 
Get big -- 
Selling customers is easy -- 
What is success? -- 
When going walkabout-- 
Surviving a downturn -- 
Rising above it all --
Living the Branson life -- 
Early endeavours -- 
Change is good --
Managing the launch -- 
A shocking revelation! -- 
A noose around the neck--
Today's failure--
Real change for good?
Be a leader
Great customer service
Can bad news be good news?
Choosing a partner -- 
Invest in your people -- 
The day the music didn't die -- 
Good training -- 
Rebranding -- 
Social services redefined --
A-B-C-D -- 
Empowerment and appreciation --
Launching a business --
Keep an eye on the details --
The lonely entrepreneur? --
The planet's problems --
'Let's shake on that' --
Office relationships -- 
Earn your customers' trust -- 
To work better -- 
Strike up the brand --
Sharing life's lessons --
Power to the people -- 
Watching your waistline -- 
What's better than a handout?-- 
Home and/or office --
Kick-start the economy -- 
Rules of the road --
School of hard knocks
N2  - The Virgin Group entrepreneur offers advice, shares his experiences, and discusses business insights collected from his syndicated "New York Times" column
ER  -