TY - BOOK ED - Entrepreneur Media, Inc. TI - Write your business plan: get your plan in place and your business off the ground SN - 9781599185576 (alk. paper) AV - HD 30.28 W956 2015 U1 - 658.4/012 23 PY - 2015///] CY - [Irvine, California] PB - Entrepreneur Press KW - Business planning KW - Planificación empresarial KW - New business enterprises KW - Management KW - Nuevas empresas comerciales KW - Administración KW - Small business KW - Pequeñas empresas N1 - Includes index; Section 1: Before Writing Your Plan; Ch 1: Plan to Prosper -- Ch 2: Before BeginningYour Plan -- Ch 3: Digging for Dollars -- Ch 4: Put Your Plan to Work -- Ch 5: One Plan Does Not Fit All -- Section 2: Writing Your Business Plan -- Ch 6: Executive Summaries Sell Ideas -- Ch 7: Management Makes Money -- Ch 8: What You Are Really Selling -- Ch 9: Riding Industry Trends -- Ch 10: Marketing -- Ch 11: How Does Your Business Work? -- Ch 12: Expressing Your Ideas inFinancial Terms; Section 3: Enhancing Your Business Plan -- Ch 13: Enlightening Extras -- Ch 14: You Only Make a First Impression Once -- Ch 15: Information Creates CapitalSection. N2 - More than 15 years ago, the staff at Entrepreneur Media introduced bestseller Start Your Own Business. Since its release, Start Your Own Business has sold more than 300,000 copies and has been called "the best startup book of all time." At it again, the staff at Entrepreneur delivers a new dose of fundamental startup how-to, backed by 33+ years at the forefront of small business. Write Your Business Plan takes aspiring entrepreneurs past one of the hardest steps of startup second to committing to their business goal defining how to achieve it. Each chapter is devoted to analyzing, explaining ER -