Barnard, Stephen. <br/><br/>
Studying radio / 
Stephen Barnard. 
 - London :  New York :  Arnold ;  Co-published in the United States of America by Oxford University Press,  2000. 
 - 282 pages :  illustrations ;  26 cm. 
 - Studying the media series .
<br/><br/>Includes bibliographical references (p. [259]-263) and index. 
<br/><br/>Part 1 Institutions and systems: chronology and themes; public service radio; commercial radio;alternativism and community radio. Part 2 Audiences: listening - measurement and meaning. Part 3 Forms: fictive forms; music radio; news radio; talk radio. Part 4 Practices: language and voice; sequence anf low; branding and marketing; ideology and representations. Part 5 Perspectives: global radio; futures. 
<br/><br/> This text offers a concise and thorough introduction to radio broadcasting as an area of study, placing radio in a historical and contemporary media context and tracing the development and day-to-day operation of the medium from the perspective of its institutions, it practitioners and audience. 
<br/><br/><label>ISBN: </label>0340719656 (hbk.) 9780340719657 (hbk.) 
<br/><br/><label>LCCN: </label>00710657  
<br/><br/><label>Nat. Bib. No.: </label>GB99-W6396 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Radio broadcasting--Great Britain.<br/>Radiodifusión --Gran Bretaña
<br/><br/><label>LC Class. No.: </label>PN 1991.3  / B259s 2000 
<br/><br/><label>Dewey Class. No.: </label>384.54/0941