TY  - GEN
AU  - Sinek,Simon
TI  - Start with why : : how great leaders inspire everyone to take action 
SN  - 9780241958223 
AV  - HD 57.7 S616s 2011
PY  - 2011///
CY  - London : 
PB  - Penguin Books Ltd
KW  - Liderazgo
KW  - Comportamiento organizacional
KW  - Cambio organizacional
N1  - Includes bibliographical references and index
N2  - Why do we do what we do? Why do we exist? Learning to ask these questions can unlock the secret to inspirational business. This title explains what it truly takes to lead and inspire and how you can learn how to do it
ER  -