Steenkamp, Jan-Benedict, 1959-

Time to lead : lessons for today's leaders from bold decisions that changed history / Jan-Benedict E. M. Steenkamp. - New York : Fast Company Press, 2020. - xxviii, 388 pages : illustrations, maps ; 24 cm.

What can today's corporate leaders learn from decisions of leaders who changed the course of world history? Jan Benedict Steenkamp, Knox Massey Distinguished Professor of Marketing, and one of the world's leading thinkers on global strategy and branding, is passionate about history, and his book offers important answers to that question.

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