TY - BOOK AU - Rogers,Todd AU - Lasky-Fink,Jessica TI - Writing for busy readers: communicate more effectively in the real world SN - 9780593187487 (hardcover) AV - PN 147 R729w 2023 U1 - 808.02 PY - 2023/// CY - [New York, NY] PB - Dutton KW - Authorship KW - Handbooks, manuals, etc KW - Autoría KW - Manuales KW - Communication KW - Comunicación KW - Arte de escribir N1 - On jacket, the title is given as: "You are writing more than ever, competing for the attention of busy readers who skim." All of these words are crossed out, except for "Writing for busy readers."; Includes bibliographical references (pages 213-234) and index; Part one. Engaging the reader Get inside your reader's head Think like a busy reader Know your goals Part two. Six principles of effective writing First principle: less is more Second principle: make reading easy Third principle: design for easy navigation Fourth principle: use enough formatting but no more Fifth principle: tell readers why they should care Sixth principle: make responding easy Part three. Putting the principles to work Tools, tips, and FAQs Our words, our selves Now what? Checklist Appendix: words and alternatives N2 - "We were all taught the fundamentals of writing well in school. But how do we write effectively in today's hyper-interactive world? When The Elements of Style and On Writing Well were published in 1959 and 1976, the internet hadn't been invented. Since then, there has been a radical transformation in how we communicate. The average American adult receives over 120 emails and over 100 text messages each day. With all this correspondence, gaining a busy reader's attention is now a competition. Todd Rogers and Jessica Lasky-Fink, both behavioral scientists, offer practical writing advice you can use today. They begin by outlining cognitive facts about how busy people read, then detail six research-backed principles for effective writing: Use fewer words, Lower the reading level, Use formatting judiciously, Make the purpose clear for skimmers, Emphasize value for readers, Make responding as easy as possible Including many examples, a checklist and other tools for the most effective writing, this handbook will make you a more effective communicator. Rogers and Lasky-Fink bring Strunk, White, and Zinsser's core ideas into the 21st century's radically transformed attention marketplace"-- ER -