Scott, David Meerman,   1961- <br/><br/>
The new rules of marketing & PR :  how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly / 
 New rules of marketing and PR 
David Meerman Scott. 
 - Seventh edition. 
 - xvii, 430 pages ;   23 cm. 
<br/><br/> Includes index. 
<br/><br/>Introduction. The new rules<br/>Life with the new rules<br/>What's new<br/>Writing like on a blog, but in a book<br/>Showcasing success<br/>I. How the Web has changed the rules of marketing and PR. 1. The old rules of marketing and PR are ineffective in an online world<br/>2. The new rules of marketing and PR<br/>3. Reaching your buyers directly<br/>II. Web-based communications to reach buyers directly. 4. Social media and your targeted audience<br/>5. Blogs: tapping millions of evangelists to tell your story<br/>6. Audio and video drive action<br/>7. The content-rich website<br/>8. Marketing and PR in real time<br/>9. Artificial intelligence and machine learning for marketing and PR<br/>III. Action plan for harnessing the power of the new rules. 10. You are what you publish: building your marketing and PR plan<br/>11. Growing your business: How marketing and PR drive sales<br/>12. Strategies for creating awesome content<br/>13. How to write for your buyers<br/>14. Social networking as marketing<br/>15. Blogging to reach your buyers<br/>16. An image is worth a thousand words<br/>17. Video and podcasting made easy<br/>18. How to use news releases to reach buyers directly<br/>19. Your newsroom: a front door for much more than the media<br/>20. The new rules for reaching the media<br/>21. Newsjacking your way into the media<br/>22. Search engine marketing<br/>23. Make it happen 
<br/><br/> "The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business. An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising!"-- 
<br/><br/><label>ISBN: </label>9781119651543 (paperback) 1119651549 (paperback) 
<br/><br/><label>LCCN: </label>2019053589 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.<br/>Internet in public relations.<br/>Marketing en Internet <br/>Mercadeo por internet <br/>Internet en relaciones públicas <br/>Relaciones públicas 
<br/><br/><label>LC Class. No.: </label>HF 5415.1265  / S425n 2020 
<br/><br/><label>Dewey Class. No.: </label>658.8/72