TY  - BOOK
AU  - Britton,Matt B.
TI  - Generation AI: why generation alpha and the age of ai will change everything 
SN  - 9781394308859 (hardback)
AV  - HF 5415.32 B862g 2025
U1  - 303.48/34 
PY  - 2025///
CY  - Hoboken, New Jersey
PB  - Wiley
KW  - Consumer behavior
KW  - Technological innovations
KW  - Comportamiento del consumidor
KW  - Innovaciones tecnológicas
KW  - Artificial intelligence
KW  - Inteligencia artificial
KW  - Innovaciones tecnológicas en administración de empresas
N1  - Includes index; Generation Alpha Unveiled: The Future Begins Now – p 1
ChatGPT and the Dawn of the AI Era – p 9
AI Decoded: A Beginner’s Guide – p 21
(Interlude) Generation AI Has Arrived – p 35
Have the Jetsons Arrived? AI in the Household – p 39
AI and the New Face of Media – p 47
Stayin’ Alive: Health and Wellness Redefined – p 71
Growing Up Alpha: Parenting in the Age of AI – p 83
The Class of 2030: Generation AI in the Classroom – p 89
Where Will Generation Alpha Call Home? – p 99
Love and Friendship in an Increasingly Artificial World – p 109
AI‑Driven Dreams: The New Career Path – p 119
AI Gone Bad – p 139
The Alpha Buyer: AI in the Marketplace – p 151
The Futures and Fortunes of Generation Alpha – p 163
The AI Tools That Power Me – p 177
Conclusions – p 183
Back Matter
Notes – p 189
Acknowledgments – p 205
Index – p 207 


N2  - "In Generation AI, lifelong entrepreneur, futurist, and consumer trend expert Matt Britton explores how artificial intelligence is reshaping society, from consumer behavior to education, work, relationships, and health. As the first generation born into an AI-enabled world, Generation Alpha will experience a paradigm shift in lifestyle and career paths. Britton examines the unprecedented opportunities AI presents: personalized learning, advancements in healthcare, and automated consumer experiences and processes. Britton also confronts ethical and societal challenges, from privacy issues and economic disparity to the potential impact on mental health and job displacement"--
ER  -