Cross, Gary S.,   1946-  <br/><br/>
Packaged pleasures :  how technology & marketing revolutionized desire / 
Gary S. Cross & Robert N. Proctor. 
 - 352 pages :   illustrations ;   24 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>The carrot and the candy bar -- Containing civilization, preserving the ephemeral, going tubular -- The cigarette story -- Superfoods and the engineered origins of the modern sweet tooth -- Portable packets of sound: the birth of the phonograph and record -- Packaging sight: projections, snapshots, and motion pictures -- Packaging fantasy: the amusement park as mechanized circus, electric theater, and commercialized spectacle -- Pleasure on speed and the calibrated life: fast forwarding through the last century -- Red raspberries all the time? 
<br/><br/> "In Packaged Pleasures, Gary S. Cross and Robert N. Proctor delve into an uncharted chapter of American history, shedding new light on the origins of modern consumer culture and how technologies have transformed human sensory experience"--Provided by publisher 
<br/><br/><label>ISBN: </label>9780226121277 (cloth : alk. paper) 0226121275 (cloth : alk. paper) 
<br/><br/><label>LCCN: </label>2013049702 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Packaging--Technological innovations--Psychological aspects.<br/>Packaging--Technological innovations--Social aspects.<br/>Empaques --Innovaciones tecnológicas <br/>Marketing--Technological innovations--Psychological aspects.<br/>Marketing--Technological innovations--Social aspects.<br/>Mercadeo--Innovaciones tecnológicas<br/>Consumer behavior.<br/>Comportamiento del consumidor<br/>Technological innovations--Psychological aspects.<br/>Technological innovations--Social aspects.<br/>Innovaciones tecnológicas--Aspectos sociales
<br/><br/><label>LC Class. No.: </label>T 173.8  / C951p 2014 
<br/><br/><label>Dewey Class. No.: </label>658.8/23019