Crypto.
- xviii, 147 pages ; 21 cm
- Insights you need from Harvard Business Review .
- Insights you need from Harvard Business Review. .
Includes index.
Contenidos : Introduction: Looking Beyond Crypto Booms and Busts
Section 1 – Cryptocurrency for Real
Who Writes the Rules of Decentralized Finance?
To Understand Crypto’s Volatility, Think About It as a Startup
How Digital Currencies Can Help Small and Medium‑Sized Businesses
How Much Energy Does Bitcoin Actually Use?
Case Study: Should We Embrace Crypto?
Section 2 – NFTs for Business 6. How NFTs Create Value 7. How Your Brand Should Use NFTs
Section 3 – The Road to Web3 8. Platforms Need to Work with Their Users — Not Against Them 9. Cautionary Tales from Cryptoland 10. How DAOs Could Change the Way We Work
About the Contributors
Index
"Cryptocurrency payments moving frictionlessly across borders. Blockchain-based supply chains delivering products faster, with greater transparency. NFTs generating real value for creators and consumers. Smart contracts executing automatically. Real applications of crypto and other decentralized technology are multiplying exponentially in organizations of all kinds. What do you and your company need to know and do today to create new opportunities like these and avoid disruption? Crypto: The Insights You Need from Harvard Business Review will show you how today's most innovative firms are embracing decentralized technology, reinventing their business models, and preparing to thrive in the new age of crypto. Business is changing. Will you adapt or be left behind?"--