TY  - BOOK
AU  - Goss,Mimi
TI  - What is your one sentence?: how to be heard in the age of short attention spans 
SN  - 9780735204638
AV  - PN4129.15 .G677w 2012
U1  - 808.5/1 23
PY  - 2012///
CY  - New York
PB  - Prentice Hall Press
KW  - Public speaking
KW  - Oral communication
N1  - Includes bibliographical references (p. [229]-242) and index; Introduction: Why One Sentence?  -- The Power of the One-Sentence Method: Change Your Life-and the World-One Sentence at a Time  --   Create Your Own Powerful One Sentence: Basic Components  --  Focus Your Message: The Five-Minute Meeting  --  Free Your True Voice: Your Key One Sentences  --  Stimulate Dialogue in Five Easy Steps: Focus, Listen, Be Clear, Succinct, and Human   ---   Awaken Empathy: Stories to Provoke Your Audience's Key One Sentences  --   Establish Credibility: Search for Shared Values --  Work with the Media: Key One Sentences Reporters Need --   Make People Laugh: One-Liners to Surprise Even You --  Inspire Audiences to Creative Action: Key One Sentences for Leaders of Leaders
N2  - Designed to help transform the reader's ability to communicate directly, quickly, and concisely, as well as provide the background theory behind the psychology of communication
ER  -