Sonder, Mark <br/><br/>
Event entertainment and production /  
Mark Sonder. 
 - Hoboken, N.J. :   J. Wiley & Sons,   2004 
 - xvii, 433 pages :   illustrations ;   24 cm  
 - The Wiley event management series  .
 - Wiley event management series  .
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Foreword ix Preface xi Acknowledgments xv PART ONE The Entertainment and Event Production Industry 1 Chapter 1 The Entertainment Economy: Big Business 3 Chapter 2 Global Opportunities for Event Entertainment and Production 17 Chapter 3 Becoming a Leader in the Event Entertainment and Production Fields 37 Chapter 4 Opportunities for Future Growth and Development 55 PART TWO Researching, Designing, and Planning Production and Event Entertainment 79 Chapter 5 How to Research the Needs and Resources for Your Event 81 Chapter 6 Managing the Creative Process 101 Chapter 7 Strategic Planning for Event Production and Entertainment 117 Chapter 8 Financial Planning and Management: How to Measure the Return on Event Entertainment 135 PART THREE Coordinating Event Entertainment and Production 155 Chapter 9 Selecting and Contracting Event Production and Entertainment Vendors 157 Chapter 10 Entertainment Management Companies, Agents, Managers, and Headline Entertainment 175 Chapter 11 Monitoring Entertainment and Production to Ensure Continuous Quality 197 Chapter 12 Reducing Risk: Assessment, Intervention, and Control 217 Chapter 13 Music Licensing 235 PART FOUR Best Practices and Creative Strategies in Event Entertainment and Production 259 Chapter 14 Best Practices in Event Entertainment and Production 261 Chapter 15 The Standard Aspects of Multimedia Production 285 Chapter 16 The Future of Event Production and Entertainment 309 Finale 329 Appendix 1 Organizations and Associations 331 Appendix 2 References 343 Appendix 3 Internet Sites 351 Appendix 4 Software 355 Appendix 5 Sample Contracts 357 Appendix 6 Performing Rights Organization’s Licenses 375 Appendix 7 Technical Production Documents 403 Glossary 409 Index 419<br/>Encuentre un ejemplar en una biblioteca 
<br/><br/> From assessing the client's need for entertainment at an event to hiring the talent to the nuts-and-bolts production of the entertainment, this complete guide provides the event planner with the tools they need to efficiently produce & manage the entertainment aspect of an event 
<br/><br/><label>ISBN: </label>9780471263067 (alk. paper) 0471263060 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Entretenimiento --Planificación <br/>Entretenimiento empresarial <br/>Eventos especiales --Planificación 
<br/><br/><label>LC Class. No.: </label>GV 1471  / S698e 2004