TY  - BOOK
ED  - Harvard Business School 
TI  - The innovator's toolkit : : 10 practical strategies to help you develop and implement innovation
T2  - Harvard business essentials
SN  - 9781422199909
AV  - HD 45 I58 2009
PY  - 2009///
CY  - Boston, Massachusetts : 
PB  - Harvard Business School Press
KW  - Aptitud creadora en los negocios
KW  - Innovaciones tecnológicas
N1  - Includes bibliographical references (pages 241-247) and index; Types of innovation
Idea generation : innovation's starting point
Recognizing opportunities : innovator as entrepreneur
From recognition to support : gaining a foothold
Early tests of business potential
Types of strategy : which fits your business?
Strategic moves : mechanisms for market entry and dominance
The s-curve : and its strategic lessons
Finding the future
Placing strategic bets
The anatomy of creativity
Working through creative groups
Toward a creativity-friendly workplace
How leaders can make a difference
N2  - "What are the types of innovation? How can you generate creative ideas for your business? How can you move from ideas to unleashing your innovation to the market? How can you combine your innovation with a strategic plan to move your company forward?" "In The Innovator's Toolkit you'll find jargon-free answers to these questions, along with field-tested techniques, tips, and tools that will ensure the successful development and implementation of your innovation."--BOOK JACKET
ER  -