01356nam a22002537a 4500 BJBSDDR 20260515162423.0 a|||||r|||| 00| 0 ta 260515s2017 nyu|||||r|||| 00| 0 eng d 9781476759739 spa BJBSDDR eng B496i 2017 Berger, Jonah, 1981- 42853 Invisible influence : the hidden forces that shape behavior / Jonah Berger. First Simon & Schuster trade paperback edition New York : Simon & Schuster, 2017. vi, 264 páginas : ilustraciones ; 22 cm Contenidos : Introduction Monkey see, monkey do A horse of a different color Not if they're doing it Similar but different Come on Baby, light my fire Conclusion : putting social influence to work You think that your choices and behaviors are driven by your individual, personal tastes, and opinions. Our own personal thoughts and opinions is patently obvious. Right? Wrong. Other people's behavior has a huge influence on everything we do, from the mundane to the momentous. Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals. lcc 0 BK llh 127113 127113 0 0 lcc 0 0 APT BJB BJB APT 2026-05-15 0 B496i 2017 00000200104 2026-05-15 16:24:38 1 2026-05-15 BK