the hidden forces that shape behavior Berger, Jonah 1981- creator text nyu New York Simon & Schuster 2017 First Simon & Schuster trade paperback edition monographic eng vi, 264 páginas : ilustraciones ; 22 cm You think that your choices and behaviors are driven by your individual, personal tastes, and opinions. Our own personal thoughts and opinions is patently obvious. Right? Wrong. Other people's behavior has a huge influence on everything we do, from the mundane to the momentous. Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals. Contenidos : Introduction Monkey see, monkey do A horse of a different color Not if they're doing it Similar but different Come on Baby, light my fire Conclusion : putting social influence to work Jonah Berger. B496i 2017 9781476759739 260515 20260515162423.0 spa