TY  - BOOK
AU  - Berger,Jonah
TI  - Invisible influence: the hidden forces that shape behavior 
SN  - 9781476759739
PY  - 2017///
CY  - New York
PB  - Simon & Schuster
N1  - Contenidos : 
Introduction
Monkey see, monkey do
A horse of a different color
Not if they're doing it
Similar but different
Come on Baby, light my fire
Conclusion : putting social influence to work
N2  - You think that your choices and behaviors are driven by your individual, personal tastes, and opinions. Our own personal thoughts and opinions is patently obvious. Right? Wrong. Other people's behavior has a huge influence on everything we do, from the mundane to the momentous. Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals
ER  -