01482nam a22002657a 4500003000800000005001700008006001900025007000300044008004100047020001800088040001700106041000800123050001500131100003400146245008200180250005100262260004100313300004900354505020200403520044900605942001501054946000801069999001901077952012001096BJBSDDR20260515162423.0a|||||r|||| 00| 0 ta260515s2017    nyu|||||r|||| 00| 0 eng d  a9781476759739  bspacBJBSDDR  aeng  bB496i 20171 aBerger, Jonah, d1981-94285310aInvisible influence :bthe hidden forces that shape behavior /cJonah Berger.  aFirst Simon & Schuster trade paperback edition  aNew York :bSimon & Schuster,c2017.  avi, 264 páginas :bilustraciones ; c22 cm  aContenidos : 
Introduction
Monkey see, monkey do
A horse of a different color
Not if they're doing it
Similar but different
Come on Baby, light my fire
Conclusion : putting social influence to work  aYou think that your choices and behaviors are driven by your individual, personal tastes, and opinions. Our own personal thoughts and opinions is patently obvious. Right? Wrong. Other people's behavior has a huge influence on everything we do, from the mundane to the momentous. Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals.  2lccn0cBK  illh  c127113d127113  00102lcc40708APTaBJBbBJBcAPTd2026-05-15l0oB496i 2017p00000200104r2026-05-15 16:24:38t1w2026-05-15yBK