Foley, John. <br/><br/>
Balanced brand :  how to balance the stakeholder forces that can make or break your business / 
John Foley with Julie Kendrick. 
 - 1st ed. 
 - San Francisco :  Jossey-Bass,  c2006. 
 - xv, 187 p. 
<br/><br/>Comprend des ref. bibliogr. 
<br/><br/>Strong brand, strong reputation -- Measuring brand and reputation -- The Balanced Brand System -- Brand assessment -- Stakeholder assessment -- Stakeholder return on investment -- Balanced culture -- Balanced conversation -- Creating and maintaining balance. 
<br/><br/><label>ISBN: </label>9780787983093 0787983098 
<br/><br/><label>LCCN: </label>2005034283 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Produits de marque--Guides, manuels, etc.<br/>Entreprises--Image--Guides, manuels, etc.<br/>Marketing relationnel--Guides, manuels, etc.<br/>Produits commerciaux--Gestion--Guides, manuels, etc.
<br/><br/><label>LC Class. No.: </label>HD69 .B7 F663b 2006  / 663b 2006