TY  - BOOK
AU  - Foley,John
AU  - Kendrick,Julie
TI  - Balanced brand: how to balance the stakeholder forces that can make or break your business 
SN  - 9780787983093
AV  - HD69 .B7 F663b 2006 
PY  - 2006///
CY  - San Francisco
PB  - Jossey-Bass
KW  - Produits de marque
KW  - Guides, manuels, etc
KW  - Entreprises
KW  - Image
KW  - Marketing relationnel
KW  - Produits commerciaux
KW  - Gestion
N1  - Comprend des ref. bibliogr; Strong brand, strong reputation -- Measuring brand and reputation -- The Balanced Brand System -- Brand assessment -- Stakeholder assessment -- Stakeholder return on investment -- Balanced culture -- Balanced conversation -- Creating and maintaining balance
UR  - http://www.loc.gov/catdir/toc/ecip063/2005034283.html
ER  -