Aaker, David A. <br/><br/>
Brand portfolio strategy :  creating relevance, differentiation, energy, leverage, and clarity / 
David A. Aaker. 
 - New York :  Free Press,  c2004. 
 - xviii, 348 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. [323]-327) and index. 
<br/><br/>Brand portfolio strategy -- The brand relationship spectrum -- Inputs to brand portfolio decisions -- Brand relevance -- Energizing and differentiating the brand -- Accessing strategic assets : brand alliances -- Leveraging the brand into new product-markets -- Participating in upscale and value markets -- Leveraging the corporate brand -- Toward focus and clarity -- Brand portfolio strategy -- 20 takeaways 
<br/><br/><label>ISBN: </label>0743249380 9780743249386 
<br/><br/><label>LCCN: </label>2003063055 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Planning.<br/>Branding (Marketing)<br/>Brand name products--Management.<br/>Brand name products--Valuation--Management.<br/>Merkartikelen.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HD69.B7  / .A2154 2004  / AA111b 2004 
<br/><br/><label>Dewey Class. No.: </label>658.8/27