TY  - BOOK
AU  - Aaker,David A.
TI  - Brand portfolio strategy: creating relevance, differentiation, energy, leverage, and clarity 
SN  - 0743249380
AV  - HD69.B7 .A2154 2004
U1  - 658.8/27 22
PY  - 2004///
CY  - New York
PB  - Free Press
KW  - Brand name products
KW  - Planning
KW  - Branding (Marketing)
KW  - Management
KW  - Valuation
KW  - Merkartikelen
KW  - gtt
KW  - Marketing
N1  - Includes bibliographical references (p. [323]-327) and index; Brand portfolio strategy -- The brand relationship spectrum -- Inputs to brand portfolio decisions -- Brand relevance -- Energizing and differentiating the brand -- Accessing strategic assets : brand alliances -- Leveraging the brand into new product-markets -- Participating in upscale and value markets -- Leveraging the corporate brand -- Toward focus and clarity -- Brand portfolio strategy -- 20 takeaways
UR  - http://www.loc.gov/catdir/bios/simon053/2003063055.html
UR  - http://www.loc.gov/catdir/description/simon051/2003063055.html
UR  - http://www.loc.gov/catdir/enhancements/fy0631/2003063055-t.html
UR  - http://www.loc.gov/catdir/enhancements/fy0641/2003063055-s.html
ER  -