TY - BOOK ED - Harvard Business Review TI - Harvard business review on strategic sales management / SN - 1422114929 AV - HF 5438.4 H339 2007 U1 - 658.8/1 PY - 2007/// CY - Boston, Mass. PB - Harvard Business School Press KW - Administración de ventas KW - Política mundial KW - Siglo XXI N2 - You invest considerable time and money in managing your sales force. And if your company's like many, you're finding it increasingly difficult to ensure handsome returns on your investment in sales. This concise volume gives you the insights you need - from the preeminent thinkers whose work has defined the field, to the rising stars who will redefine the way we think about business ER -