Franchising : an international perspective /
edited by Frank Hoy and John Stanworth.
- London : Routledge, 2003.
- IX, 257 str. : tabele, graf. prikazi ; 25 cm.
podjetje prodaja prodaja na drobno franchising ekonomska rast uspeh ézivljenjski ciklus konkurenécne prednosti enterprises sales retail trade franchising economic growth success life cycle competitive advantage