Designing and conducting survey research : a comprenhesive guide /
Louis M. Rea, Richard A. Parker
- 2
- San Francisco : Jossey - Bass Publishers, 1997
- xviii, 254 p.
An overview of the sample survey process, 1. -- Developing and administering questionnaires : Basic guidelines, 27. -- Developing survey questionnaire, 65. -- Utilizing focus in the survey research process, 82. -- Ensuring scientific accuracy, 97. -- Understanding sampling theory, 97. -- Determining the sample size, 114. -- Selecting a representative sample, 128. -- Presenting and analizing survey results, 147. -- Presenting and describing survey data, 147. -- Testing the statistical significance of sample survey data, 166. -- Measuring the strength of statistically significant relationships in sample survey data, 189. -- Preparing an effective final report, 198