The wellness revolution : how to make a fortune in the next trillion dollar industry /
Paul Zane Pilzer.
- New York : Wiley & Sons, c2002.
- vii, 260 pages ; 23 cm.
Includes bibliographical references and index.
Introduction: The Next Big Thing. Chapter 1. Why We Need a Revolution. Chapter 2. Understanding and Controlling the Demand for Wellness. Chapter 3. What You Need to Know about Food. Chapter 4. Making Your Fortune in Food. Chapter 5. Making Your Fortune in Medicine. Chapter 6. What You Must Know about Health Insurance. Chapter 7. The Gold Mine in Wellness Insurance. Chapter 8. Making Your Fortune in Wellness Distribution. Chapter 9. Staking Your Claim. Chapter 10. Epilogue: Unlimited Wellness. Appendix A: Fat: What Is It, How Do We Get It, and How Do We Define It? Appendix B: The Impact of U.S. Healthcare Reform on the Wellness Industry. Appendix C: Summary of Wellness Insurance. Appendix D: Frequently Asked Questions About Wellness Insurance. Notes. Selected Bibliography. Afterword. Acknowledgments. Index.
Entrepreneurs are invited to get in on the ground floor of the exciting new wellness industry with advice from Paul Zane Pilzer, the "New York Times" bestselling author of "Unlimited Wealth" and "God Wants You to Be Rich."
0471430676 9780471430674
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Entrepreneurship. Emprendimiento Mercadeo social Health promotion.