TY  - BOOK
AU  - Pilzer,Paul Zane
TI  - The wellness revolution: how to make a fortune in the next trillion dollar industry 
SN  - 0471430676
AV  - HB 615 P643w 2002
PY  - 2002///
CY  - New York
PB  - Wiley & Sons
KW  - Entrepreneurship
KW  - Emprendimiento
KW  - Mercadeo social
KW  - Health promotion
N1  - Includes bibliographical references and index; Introduction: The Next Big Thing. Chapter 1. Why We Need a Revolution. Chapter 2. Understanding and Controlling the Demand for Wellness. Chapter 3. What You Need to Know about Food. Chapter 4. Making Your Fortune in Food. Chapter 5. Making Your Fortune in Medicine. Chapter 6. What You Must Know about Health Insurance. Chapter 7. The Gold Mine in Wellness Insurance. Chapter 8. Making Your Fortune in Wellness Distribution. Chapter 9. Staking Your Claim. Chapter 10. Epilogue: Unlimited Wellness. Appendix A: Fat: What Is It, How Do We Get It, and How Do We Define It? Appendix B: The Impact of U.S. Healthcare Reform on the Wellness Industry. Appendix C: Summary of Wellness Insurance. Appendix D: Frequently Asked Questions About Wellness Insurance. Notes. Selected Bibliography. Afterword. Acknowledgments. Index
N2  - Entrepreneurs are invited to get in on the ground floor of the exciting new wellness industry with advice from Paul Zane Pilzer, the "New York Times" bestselling author of "Unlimited Wealth" and "God Wants You to Be Rich."
UR  - http://www.loc.gov/catdir/bios/wiley046/2001007199.html
UR  - http://www.loc.gov/catdir/description/wiley0310/2001007199.html
UR  - http://www.loc.gov/catdir/toc/wiley021/2001007199.html
ER  -