Chen, Kay-Yut. <br/><br/>
Secrets of the moneylab :  how behavioral economics can improve your business / 
Kay-Yut Chen and Marina Krakovsky. 
 - New York :  Portfolio/Penguin,  2010. 
 - x, 246 p. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Capitalizing on uncertainty -- Fair's fair -- What goes around : reciprocity -- Crossing the bounds of reason : rationality -- Reputation, reputation, reputation -- In whom we trust -- Playing the rules of the game -- Predicting the unpredictable. 
<br/><br/><label>ISBN: </label>9781591843542 1591843545 
<br/><br/><label>LCCN: </label>2010017339 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Economics--Psychological aspects.<br/>Success in business.<br/>Economía--Aspectos psicológicos.<br/>Éxito en los negocios.
<br/><br/><label>LC Class. No.: </label>HB 74  / C518s 2010 
<br/><br/><label>Dewey Class. No.: </label>658.4