TY  - BOOK
AU  - Cartagena,Chiqui
TI  - Latino boom!: everything you need to know to grow your business in the U.S. Hispanic market 
SN  - 0345482352
AV  - HC 110 C322l 2005
PY  - 2005///
CY  - New York
PB  - Ballantine Books
KW  - Hispanic American consumers
KW  - United States
KW  - Hispanic Americans
KW  - Population
KW  - Target marketing
N1  - Includes bibliographical references p. ([213]-229); Every dog has his day -- Portrait of a nation: Latino U.S.A. --The perfect market -- Market-by-market overview: the top ten Hispanic markets -- Hispanic nation and identity -- The Spanish-language media landscape -- The Hispanic advertising industry -- The Latino baby boom -- So you want to get into the Hispanic market? Ten mistakes you should avoid -- The big picture
UR  - http://www.loc.gov/catdir/enhancements/fy0624/2005046477-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0624/2005046477-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0624/2005046477-s.html
ER  -