Warner, Fara. <br/><br/>
The power of the purse :  how smart businesses are adapting to the world's most important consumers --- woman / 
by Fara Warner. 
 - Upper Saddle River, NY. :  Pearson Education, Inc.,  2006. 
 - 216 p. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. [205] - 208) and index. 
<br/><br/><label>ISBN: </label>0131855190 9780131855199 
<br/><br/><label>LCCN: </label>2005926100 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Women consumers.<br/>Marketing.<br/>Marketing--Case studies.
<br/><br/><label>LC Class. No.: </label>HC 79  / W281p 2006