TY  - BOOK
AU  - Warner,Fara
TI  - The power of the purse: how smart businesses are adapting to the world's most important consumers --- woman 
SN  - 0131855190
AV  - HC 79 W281p 2006
PY  - 2006///
CY  - Upper Saddle River, NY.
PB  - Pearson Education, Inc.
KW  - Women consumers
KW  - Marketing
KW  - Case studies
N1  - Includes bibliographical references (p. [205] - 208) and index
ER  -