TY  - BOOK
AU  - Prahalad,C.K.
TI  - The fortune at the bottom of the pyramid
SN  - 0131467506
AV  - HD 2932 P898f 2005
PY  - 2005///
CY  - Upper Saddle River, NJ
PB  - Wharton School Pub.
KW  - International business enterprises
KW  - Social aspects
KW  - Developing countries
KW  - Non-governmental organizations
KW  - Poor
KW  - Economic assistance
KW  - Globalization
KW  - Economic aspects
KW  - Responsabilidad social de los negocios
KW  - Riqueza
KW  - Aspectos socioeconómicos
KW  - Pobreza
KW  - Sector privado
KW  - Aspectos sociales
KW  - Equidad económica
N1  - Includes bibliographical references and index; PART I: THE FORTUNE AT THE BOTTOM OF THE PYRAMID: The market at the bottom of the pyramid -- Products and services for the BOP -- BOP: a global opportunity? -- The ecosystem for wealth creation -- Reducing corruption: transaction governance capacity -- Development as social transformation -- PART II: INNOVATIVE PRACTICES AT THE BOTTOM OF THE PYRAMID: The market at the bottom of the pyramid -- Known problems and known solutions: what is the missing link? -- Know problems and unique solutions -- Known problems and systemwide reform -- Scaling information -- Creating enabling conditions for the development of the private sector -- PART III: CD: 35 minutes of video success stories filmed on location in the bottom of the pyramid in India, Peru, Mexico, Brazil, and Venezuela
N2  - Presents the theory that there are commercial opportunities in the poor nations of the world for private companies, and that companies can utilize this knowledge to make profits and at the same time fight poverty
UR  - http://catdir.loc.gov/catdir/toc/fy051/2004054591.html
ER  -